The SK Management System (SKMS), the management philosophy of the SK Group, was first established in 1979. Since then, it has served as a foundation for unifying the efforts of all SK members and enhancing management standards, based on a common understanding of the essence of corporate management. SK D&D aims to pursue the happiness of all stakeholders surrounding the company, in line with SK's management goal of 'sustainable happiness for members'. SK D&D strives to achieve harmony and balance in the happiness of both internal and external stakeholders and will continue to create both social and economic value for all stakeholders in the long term, thereby developing and strengthening trust relationships with them.

SK DBL (Double Bottom Line) represents the starting point of business model innovation and enhancement of corporate value, embodying SK's strategic management approach to growing alongside society. It signifies the pursuit of both Economic Value (EV) and Social Value (SV) throughout its business operations. Through initiatives in business, social contribution, and economic indirect contributions, SK DBL aims to create social value, thereby maximizing happiness among all society members based on stakeholder trust.

In 2023, SK D&D measured the economic and social values provided by the lifestyle offered through its co-living brand, Episode, targeting customers (residents) who ultimately consume its final value. To understand the needs of customers related to residential living from move-in to move-out, we conducted Focus Group Interviews (FGI), In-Depth Interviews (IDI), and surveys with 930 residents (52% of all households as of 2023). Based on their responses, we identified 33 representative needs across five areas― space, residential environment, additional services, operations management, and self-realization and interaction― and quantified the value we provided.

Focusing on optimizing services from a user perspective through Episode operations, we confirmed the creation of 26.8 billion KRW in economic and social value in 2023. Looking forward, our goals include developing new products, fostering mutual growth with local communities, and extending operational services through Episode to enhance resident satisfaction and further expand Economic Value (EV) and Social Value (SV) creation.

SK D&D strives to pursue SK Group's management philosophy and DBL management strategy, while also establishing ESG management goals aimed at the happiness of stakeholders and promoting sustainable management. Based on six key strategies, we have set 12 improvement tasks and are actively implementing them to engage in addressing global challenges that require international cooperation and further contribute to the United Nations Sustainable Development Goals (UN SDGs).