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Social

Social Contribution

Social Contribution Framework

Social Contribution Policy

SK D&D is committed to contributing to the achievement of the United Nations’ Sustainable Development Goals (SDGs) through its social contribution vision, 'Sharing Happiness to Resolve Social Issues.' Under this vision, we have established and is implementing a social contribution framework and a mid-to-long-term roadmap. Focusing on the three major themes of Hope, Health, and Green, we have set theme-specific goals and developed detailed program activities that consider the characteristics of its real estate business and the needs of local communities. Furthermore, the ESG Committee annually reviews and approves the results and plans of social contribution activities, encouraging employee participation in these activities to expand the company's commitment to social contribution on an organizational level. Starting in 2024, we aim to implement and expand social contribution programs that involve not only our employees but also local community stakeholders, thereby contributing to community development and the creation of social value.

Social Contribution Framework

Roadmap of Social Contribution and Local Communities Engagement

Social Contribution Activities and Performance

Green

Plogging

SK D&D conducted the 'D&D Plogging Challenge' to encourage employees to participate in environmentally friendly social contribution activities, contributing to the creation of environmental and social value by picking up roadside trash while walking or jogging. This challenge is one of the ABCD initiatives aimed at pursuing happiness for employees, the company, and ultimately, the city and society, while promoting sustainable growth. The ESG team independently produced 300 plogging kits made from upcycled and biodegradable materials, and approximately 150 employees actively engaged in environmental conservation activities near the workplace area.

D&D Plogging Challenge poster
Plogging Kits made by ESG Part
Guerrilla Gardening

SK D&D conducted a guerrilla gardening workshop to enable employees to actively participate in restoring the urban ecosystem of the local community. Guerrilla gardening involves planting vegetation in unused urban spaces or vacant lots to enhance the city's environment and aesthetics. Over 50 employees participated in the workshop, learning about the history of guerrilla gardening and its impact on the local environment. They used seedballs made from soil and wildflower seeds to cultivate the park surrounding the company premises, indirectly contributing to local environmental conservation and urban regeneration efforts.

Guerrilla Gardening Workshop
Guerrilla Gardening Kits
Furniture Donation to Housing Facilities for Vulnerable Communities

As part of its social contribution to promote resource recycling, SK D&D donated shared furniture and items from Episode Seongsu 101 and 121 to Globalshare, a non-profit NGO focused on international humanitarian development. This donation was utilized by Globalshare to support single mothers’ households, providing them with stability and independence in their shelters. In 2023, we donated approximately KRW 7 million worth of appliances and furniture, aiming to enhance the quality of life for single mothers and strengthen the social support system through year-round sponsorship efforts.

Furniture & item donation from Episode Seongsu to housing facilities for single mothers
Lighting Children

In commemoration of Earth Day (April 22th), SK D&D held the Lighting Children campaign in collaboration with MIRAL Welfare Foundation, a non-profit international humanitarian organization. This eco-friendly energy sharing campaign provides portable solar-powered lanterns to children in energy-poor countries where reliable electricity supply is scarce. These solar lanterns, which can be used without separate batteries by charging via solar panels, help improve children's nighttime studying, pedestrian safety, and overall quality of life. As part of this initiative, our 30 employees participated in making 400 solar lantern kits, which were then distributed to Southeast Asia.

Lighting Children Campaign donates 400 solar lanterns to the MIRAL Welfare Foundation

Health

Positive Energy Race

SK D&D planned and sponsored the '2023 Positive Energy Race', an event open to residents of our residential brand ‘Episode’ as well as various local community members. The event was organized by Good Runner Company, which offers diverse running competitions and programs, and took place in November 2023 at Ttukseom Han River Park in Seoul, with a total of 1,500 participants. SK D&D also offered pre-event programs such as ‘Positive Running’ and half-marathon training at four Episode locations (Seongsu, Sinchon, Gangnam, and Suyu). On the day of the event, SK D&D conducted a variety of activities, including lucky draws and giveaways of prizes and merchandise.

2023 Positive Energy Race
Episode Flea Market

SK D&D, in partnership with IKEA Korea, which provided the communal space solution for Episode Suyu as a home furnishing retailer, organized the 'Episode Flea Market' event at Episode Suyu 838 in May 2023 to foster community collaboration. This event featured local small businesses, Episode residents, and emerging artists selling various items. It also included activities promoting sustainable living and resource circulation, such as offering gift cards through the purchase of used IKEA furniture. Over the two-day event, more than 4,000 visitors participated, experiencing sustainable urban living and reinforcing their commitment to environmental protection.

Sustainability-themed Episode Flea Market
Jigwanseoga

SK D&D's Jigwanseoga is a book café renovated from former unused government office buildings in culturally marginalized areas through collaboration with the local government and communities. It aims to enhance the health and happiness of local citizens through humanities programs and community activities. In 2023, construction began on the Uljin Jigwanseoga (Geumgang Pine Trail Branch), and is expected to be completed in the second half of 2024. It will offer various humanities-focused programs tailored for tourists visiting Uljin and local community members. We aim to gradually expand Jigwanseoga as a humanities hub to contribute to the well-being and happiness of the community.

Jigwanseoga
Blood Donation Campaign

SK D&D actively addresses the exacerbated blood shortage crisis post-COVID-19 and promotes a culture of blood donation among its headquarters and all business locations' employees. In this effort, we conduct blood donation campaigns targeting its members three times a year in collaboration with SK Discovery members. On World Hemophilia Day (April 17th) and World Blood Donor Day (June 14th), employees participate directly in blood donation or donate blood donation certificates.

Blood Donation Campaign of Love

Hope

Hope Maker

'Hope Maker' program, supported by SK Discovery and its affiliates including SK D&D, aims to assist low-income children and youth in the areas surrounding our business sites. Since 2012, the program has involved partnerships with five national social welfare organizations. SK D&D collaborates with Hansol Comprehensive Social Welfare Center in Seongnam, with whom an MOU (Memorandum of Understanding) was made in 2021, to provide monthly financial support, academic and career education, and mentoring to children and youth from low-income backgrounds. In 2023, we supported 25 children and youth in Seongnam through the ‘Hope Maker’ program, providing them with education valued at KRW 60 million annually and conducting support activities during key periods such as holidays and year-end. In addition, we, along with SK Discovery affiliates, hosted the 'SK Hope Maker Year-end Night' event, featuring children's magic performances, scholarship gifts, and more for 250 Hope Maker children, their families, local welfare center officials, and others in the Seongnam area.

SK D&D Hope Maker
DIY Furniture Crafting and Donation

SK D&D engages in volunteer activities to enable its employees to practice social responsibility and contribute to creating sustainable cities and spaces. In 2023, aiming to provide better opportunities for vulnerable children and youth towards a brighter future, we collaborated with the MIRAL Welfare Foundation to organize a volunteer activity focused on DIY furniture making. We crafted sit-down desks and mini bookshelves to improve the living and educational environments of vulnerable children and to bring them happiness and joy through decorating their own spaces. The handmade wooden furniture, made by our 20 employees, was delivered to the residential spaces of children at the Seongnam Local Children's Center.

Supporting Local Children’s Center with DIY Furniture Crafting Activities
Creating Recreational Spaces for Vulnerable Communities

SK D&D aims to create social value by delivering unique experiences and values of 'space' to vulnerable individuals in the local community. In November 2023, we visited Bethany Garden, a living facility for people with intellectual disabilities located in Gwangju, Gyeonggi-do, and transformed the unused space behind the facility into an outdoor sports area. By painting murals on the aging walls within the facility area, we aim to create a pleasant environment and provide visual enjoyment, thereby contributing to the emotional and physical health promotion of the residents with intellectual disabilities living in the facility.

Creating Recreational Spaces and Painting Murals for Vulnerable Communities
Care Kit for Solitary Seniors

To support vulnerable elderly people living alone in underserved areas of the local community, SK D&D made ‘Care kits' and visited their homes. These kits, made by our 42 employees, consisted of indoor exercise equipment suitable for elderly individuals with limited mobility, as well as essential items such as winter necessities, vitamins, and foods. We visited 65 homes of solitary seniors to deliver the care kits and spent warm moments of communication with them.

Making Care Kits for Solitary Seniors

Social Contribution Performance

Measuring Social Value Resulting from Community Collaboration and Social Contribution
Social Contribution Performance
CategoryUnit202120222023
Social contribution investmentsKRW 1 million1,111793.6843.7
Total amount of donationsKRW 1 million641.9685.9576.5
No. of employees engaging in social contribution Persons177215329
Percentage of business sites with community engagement activities%100100100
Total volunteer hours*Hours-128655
No. of beneficiaries from social contribution/ community collaboration*Persons-702
Social value created**KRW 1 million--11,026
  • *Volunteer hours have been tracked since 2022, with beneficiary management starting in 2023
  • **Monetary value of benefits to beneficiaries from social contribution and community collaboration activities (Social value)